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Nutrigenomics New Zealand can assist companies and food sectors in support of food health claims through the following means. Each of these steps can be delivered independently or sequentially according to the client’s status, needs and budget:


Building the business/feasibility case for a food that may justify a food health claim, based on:

  • Consumer preferences and trends internationally
  • Market opportunity
  • Strategic intent for the food’s sector or producer
  • Product sourcing
  • Known food composition data and possible links to health effects
  • Desired health effect link and/or target population
  • Surveying existing health claims for related products that are already in existence in overseas jurisdictions


Assessment of a food for the existence and levels of bioactive compounds relevant to a health condition:

  • Using existing (published or unpublished) data on food composition
  • Targeted or untargeted analyses of food composition
  • Extraction, identification of suspected bioactive compounds 
  • Variation in composition under different conditions, such as varietal differences, and seasonal, regional, harvesting or processing regimes
  • Assessment of bioavailability under different conditions, such as dietary behaviours, mixed food products, specific health conditions

Assessment of bioactivity

  • In vitro laboratory assays relevant to the target human physiological pathway
  • Animal studies using the food component to determine the effect of the food component and tissues, health status or biomarker indications
  • Human clinical trials that establish the causal link between a food and health biomarkers

Systematic Reviews

Guiding, drafting, editing or assessing a systematic review to substantiate a health claim:

  • Independence and confidentiality assured
  • Bringing a team approach to such reviews, inclusive of clinical, dietetic, food technology, food chemistry, genetics, biomarker or other expertise as required